Doing it right.
Susan Gregg Koger turned her fascination with vintage clothing collecting (as in, buying gorgeous, unique pieces from thrift stores in Florida, even if the clothes didn’t fit her personally) into an business known for its “vintage-inspired” designs made accessible to the masses, through an initial survey that showed them it was a need. Along the way, they crafted their own “democratic” social shopping experience that allows the customer to have a voice in the decision of the buyer and what actually becomes a piece for sale. She does name drop Threadless as a business model, but they are more private label oriented, from what I gather. She’s not a natural in front of an audience, which is endearing in its awkwardness, which is a good thing because it shows how genuine her idea and company are.
She also snagged a spot in Forbes’ “30 Under 30.” Hot.